I also learned that you should look for the shortest/broadest keyword that describes your product. But in my case, the one that gets more searches per month + describes my exact product, is not the shortest, it is: “Natural eye lashes” (this is an example, nor my real product )
I got this list by doing reverse ASIN, my top 8 competitors.
The keywords in dark green are the ones that describe my exact product. The rest of the keywords describe a more generic group of products in which my product is a part of.
Number 3, “Natural eye lashes”, is what I consider my main keyword as it describes exactly my product and there is not sorter or broader term that has a biggest search volume. I’m I right thinking that is is my main keyword?
As you can see, competence is big on those more generic keywords. But for my exact product keywords, I can compete on all of them. Do you think that is a good strategy to think that I can do business even if I only can compete on my exact keywords and not in the more generic terms?
- So, in total, for my exact product keywords, there are approx. 43.300 searches/mo (exact match)
For the keywords that describe my exact product + have good sales + I can compete in there are 29.000 searches/mo